What prompted you and your partner to create Launch.it?
Weíve always wanted to bring new tech to the PR industry as
there hasnít be any innovation in decades for a growing
profession that is
adopting new media. We then focused on events as a source
for news, as that is where companies announce new products
and found a great niche in that industry. Essentially, we
want to create the largest searchable database of everything
new and going to
different industry events will allow us to do that. BIG
makes Launch.it unique?
is no single source online for everything new Ė we create an online
publication for our show partners to be thoughtleaders, through
the content we empowered to get published online.
Who are some of the clients who have used Launch.it?
currently work with the two biggest shows in the country, among other
great show partners:
Can you provide a case study on how Launch.it has affected a
We are working on a formal
case study to make public but all the ROI for each client is
private for now. The ROI though for every show
is different depending on their expectations and show needs;
some utilize the platform to generate more content for social,
more pageviews or they want to increase revenue. All of which
are possible with our platform
What are some of the principal
communications challenges in tradeshow and event marketing
Every event is only a few days, so really just a moment in time
when they make a BIG splash during the year. During that time,
are great at communicating with their attendees via their out
reach initiative. Our goal is to make it more efficient and
effective by getting
all their show news online, so people actually know who will be
at the show and WHY.
What changes have you noticed in the
tradeshow and event marketing industry over the past few years?
industry, during a great period of growth right now, is really
becoming more open to new tech platforms and experimenting with
new platforms. This is because budgets are increasing, attendees
are getting smarter and are using the latest technology,
What new challenges do you foresee affecting the tradeshow and
event marketing industry in the next hew years?
Mainly how to adopt all
the new technology coming out and providing an unique and
seamless experience. There are many great Event
Tech companies right now, with only a few who really run the
industry and unfortunately none of the data or inform they
collect is public.
Itís a very guarded industry but I see it opening up more in the
coming years, so that tech companies AND event organizers can
collaborate and work together
Thank you for a great interview, I always learn so much working