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16 Ways To Use Different Social Networks At Your Next Show



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There is no question that conferences, expos and tradeshows are super effective for multiple reasons as they gather various industries together, large and small, in one location, for a number of days. What if you could make those few days even more effective by starting months before the event starts, and never really having it end?

Shows are all about community, and today with social media, it is a great way to keep in touch before, during, and even after the show. Think about the numbers - between the show, exhibitors, attendees and their community networks, and people who cannot attend for whatever reasons, but still very interested in knowing about the event, the numbers of contacts are huge. 

Here are the different social media platforms you can use and why every show, exhibitor and attendee needs to use them in one way or another: 

Twitter - This is by far my favorite social media platform for shows as it is the only one with instantaneous communication to basically anyone:

  • Tweet that you will be at the show
 
  • Tweet at others who will be at the show
  • Before the show, try to set-up meetings
  • During the show, try and meet-up on the floor or after the event
  • Retweet (RT) tweets by the show organizer and influencers to support them and spread the news and share valuable content
  • Tweet with the conference hashtag (#) to make sure everyone can find your show tweets
  • Tweet pics of the show

Facebook – Another great platform that people have either a love/hate relationship with, but can still be very effective. Here are some tips for show organizers and companies:

Tip – Don’t post more than three updates in one day unless you really feel it is necessary

Exhibitors

  • Before the show, publish news that your company will be there and give the name of who from your company will be manning the booth and the booth number
  • At the show, take pictures of your booth, with your entire team, and product(s)
  • After the show, create an album of all your pictures so you can share them with clients, friends and all whom are connected with you so they can see what happened at the show

Organizers

  • It is important to start at least one month before the show begins, posting updates, facts and information that attendees and exhibitors need to know about your event
  • Publish show and exhibitor news to inform attendees and media. This way, they will know exactly what to expect before they arrive
  • Take pictures of exhibitor’s setting-up at the show. This will generate excitement!

Pinterest – A new social network that is growing fast for it’s visual appeal and ability to display lots of images.

  • Create boards where you can pin your images based on your specific industry.
  • Get the bookmarklet from their site and add it to your navigation bar to make it easier to pin. (http://about.pinterest.com/en/goodies)

Exhibitors

  • Pin all of your company images from your site to specific boards well before the event starts
  • During the show, take pictures that you can pin through the app and can still be used after the show ends

Organizers

  • Create boards based on the different categories or verticals your show covers
  • Pin the logos of all your exhibiting companies
  • Pin interesting things you see on the show floor
 
  • New products
  • First time exhibitors
  • Cool things exhibitors are doing to drive traffic to their booth
  • Speakers

And here lies the question - should you use social media at the next show? The answer is an undisputed “yes” – use it, enjoy it, and gain its rewards!

Take some of these tips and create a strategy that works best for your industry, show, exhibitors, attendees and media. Social media isn’t a one-size-fits-all game, so start small and grow your digital brand as you go.

© 2014 by Trace Cohen