My first company focused solely on online reputation
management, so I have a relatively strong digital presence and am generally off
put when someone doesn’t “Social Stalk” me before we meet. I put a great deal of
time and effort into making certain all the information I want someone to know
about me, personally and professionally, is online. In this way, my first true
impression is before we ever actually meet.
Have you ever Googled yourself? Probably not, but
you should! You might be surprised… Here are my Google results for
Trace Cohen – so lets run through different social networks and how you can
use them to your advantage:
First, make sure you have a complete profile, so
people know your title, company and your interests. If you’re social stalking
someone, checkout their recent tweets to see what they’re interested in or doing
or were they’ve been. In this way, when you do meet or email them, you can make
it more personal!
LinkedIn was once thought of as the professional
Facebook - it is so much more now. A LinkedIn profile is your digital work
history (I always check this out before I meet with someone).It notes your work
history, skills, job description and most importantly, connections in common.
I had a personal website that not only had
information on my personal/professional life, but links to all social sites and
platforms that I use. This was basically my digital hub online and contained
information I wanted people to know about me. If you don’t have one, it is
important that your company site has your credentials and background history as
it can help generate leads or better inform someone about you when they are
making a decision.
It’s not that I don’t like the
“getting-to-know-you” small talk when I first meet with someone; however, I am
certainly impressed when someone knows some small fact about me, which quickly
makes a solid connection. In business, I like to make certain I know as much as
possible about the person to whom I am interacting with, especially if it can
lead to a business a partnership or at least make them more confident to act as
a referral or make additional introductions.
Privacy is definitely a concern, for all of us.
Never, place anything online that you don’t want people to know about. When it
comes to your work history though, you should be proud of what you’ve
accomplished and your career goals. No one likes to be sold but people do
business with people they want to do business with.
Go build your reputation online and fill out your
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