||Shows , expos and conferences are great
ways to meet people face-to-face and get some real business done. In
business though, you want to take advantage of every opportunity
hopefully, especially those created by shows that you pay a lot to
attend and exhibit at.
People will be looking for you online and if they canít find you, they
will probably find your competitor who is going digital. Compliment your
physical presence at a show with a digital one and have your social
presence online sell and market for you while you canít.
1. Attendees and media canít
find your news unless they meet you in person
If youíre exhibiting at a conference,
you probably know months ahead of time and spend that time prepping for it. Well
the attendees and media are doing the same thing and looking to see who will be
there to see if itís worthwhile to attend. If youíre news isnít online, then
they wonít know you will be there.
2. You canít tweet (share) the
Twitter is probably the most popular
social media platform for shows as itís an easy way to spread the news! Almost
every show tweets now, especially with a hashtag (#) that all the attendees,
media and even exhibitors follow to see whatís going on at the show. You canít
tweet a doc, PDF or email, so everyone else can get found besides you.
3. Your news wonít be in the
Shows generally have a native app that
attendees and media download to find exhibitors that their interested in. Itís
usually launched months before the show begins with a list of speakers,
exhibitors and seminars. Make sure to publish your news, booth numbers and
contact information in it.
4. BONUS Ė The show can
They want your content so they can
share it through social media, print and newsletters. This is a great way to
share all your news, rich-media and information.
I want to dispel the notion that you
have to be a ďsocial media guruĒ to make your news digital. All you need is a
website, twitter and an email account so that you can spread your news out
across the internet and take advantage of every opportunity to be found. If you
are paying to exhibit at a show and expect people to just walk by your booth and
be interested, thatís great but if you want to help increase traffic and
interest, make sure your news is online.
© 2014 by