To tweet or not to tweet, that is the question!
Tweeting, for the sake of tweeting, at a show is fine, but you can add a lot
more value if you tweet about relevant things. Most people come to a trade show
to find new products, services, and/or ideas, and now that we are in the digital
age, people are looking more and more to social networks like Twitter to find
news from other people. It is time to step-up and be the one to tweet something
that is interesting. If you have something to share, use the conference hashtag
(#), so others can find it easily.
have so much news and information to share with their attendees and exhibitors,
so I am passing along a few tips on what you can tweet out at a show. Remember,
exhibitors like to share their news with everyone, and attendees like to hear
- First, start out by tweeting something about
you. There is nothing wrong with self-promotion. Tweet that you will be at
the show before it begins so that people know to follow you. People who
can’t attend will then rely on you for information.
- Tweet links to your news, so you can go
beyond 140 characters.
- Tweet your booth number, so attendees and
media can stop by your booth.
- Tweet pictures of your product and services
so people can see, and share, what you do.
- Tweet pictures of yourself at the show with
your product, at your booth, or with other people attending or exhibiting at
- Tweet facts/questions about your product(s)
and or service(s).
Hopefully, you will find some time during the day
to leave your to attend some of the keynotes, breakout sessions, and walk around
- If you attend a keynote, tweet quotes from
the speaker or interesting things you heard. Make sure to find the speaker’s
twitter handle and give credit to them.
- Tweet interesting facts you heard or read
from a presenter’s slides.
- Tweet pictures of cool things you saw, for
example, a great promotion or booth designs.
- Tweet your thoughts on the industry or show
– feedback is important!
One of the best parts of Twitter is that you can
directly engage with anyone you want, at any time. Sometimes, you need to listen
before you tweet, so you can have a conversation with someone, rather than just
- There must be many people you want to meet
at the show, tweet at them!
- Add value to conversations - reply to
something they tweeted.
- Retweet as a sign of endorsement.
- Retweet other exhibiting companies – make
sure to support the industry.
You may be thinking, “If I tweet and have no
followers, who will care?” That’s a reasonable question. If you are attending a
trade show, everyone who could possibly care will be at the sameshow, or
interested in knowing about the show, and following the hashtag. If they are not
attending or not interested in finding out what’s new at a trade show, no loss.
Events are industry anomalies where lots of
interesting people get together and want to meet each other, using social
networks to connect and talk with people they know or better yet, haven’t met!
Start now by creating a Twitter account, get your
feet wet and start spreading the news…
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