As business owners, you’ve been told over and over you need to use great SEO on your website and blog, but you also need to pay attention to social media management. The important thing to learn is the difference between the two and why you need both.
The Difference Between SEO & Social Media
To quote Rand Fishkin of Moz, ”Effective SEO will land a searcher on your website or blog.” For example, if you sell the best potato chips in Cleveland, you want to use SEO keywords that use those words: “the best potato chips in Cleveland.”
SEO is invisible—at least it should appear that way. It is the labels, tags, meta descriptions, and keywords you use on websites and blog posts to help search engines such as Google, Bing, and Yahoo! find your website.
The definition of social media is pretty simple. It is creating accounts on sites such as Google+, Facebook, Twitter, StumbleUpon, and Pinterest, and then posting to those sites. Be social.
Why You Can’t Have One Without the Other
Aaron Fletcher of GeekFreeNet offers an explanation on why you need both SEO and social media. He calls this “syndication.”
Once you have original content on your website using great SEO, you also need to utilize promotional techniques. This is where social media comes in. Posting to all of your social media sites engages consumers to click images and links to land on your website or blog.
Using SEO in Social Media
IAnother fuzzy line of SEO and social media is that they do crossover from time to time. The most common areas include:
SEO Variations Are Essential
There are many examples here to help you learn the difference between SEO and social media and how to use them to complement one another. It is also essential to use keyword variations—something search engines love. A keyword variation would be mixing up the keyword a bit: Instead of the “best potato chips in Cleveland” use variations such as “Cleveland’s best potato chips” or “Potato chips in Cleveland.”
Now that you understand there is a blurry line between SEO and social media, it’s time to hop on the Internet and start creating original content, employing great SEO strategies, and promoting your website and blog posts via social media sites.