Trade shows are an excellent opportunity to find new
customers, to meet new business partners and build new
relationships. So much work goes into planning and preparing for a
trade show. You need to make sure your booth is interesting,
informative, fun, and staffed with team members with the right
skills and personality to represent your whole company.
Trade shows can cost a lot of money. In addition to
the price you pay for your trade show booth space; there are often
travel expenses involved, as well as the cost of designing and
building the booth itself.
However, your investments of time and money will be
worth it if you exhibit properly. You need to figure out how to keep
benefiting from trade shows and how to keep your trade show booth
“alive” even after the show is over. Below are some tips and guiding
principles to make sure you are maximizing the effect of your trade
Have an Eye-Catching Display
This seems like it should go without saying, but if
you want people to remember your booth after the conference has
ended, you need to make sure your
display is memorable on
a number of levels. First, all the basics must be done right. Proper
lighting, an open entry space and a visually attractive display are
absolutely necessary. Next, you need to get creative to draw
attendees into your booth space.
What about an interactive visual display? Or host a
contest in your booth with prizes that get people wanting to
participate? Make sure your freebies are creative and are convenient
to carry. Instead of handing out pens like the majority of other
booths are doing at the show, why not something a little more
interesting? A memorable booth is the first step to making sure the
people you meet at the show will remember you.
Include Your Social Media Information in
No matter what you are handing out at your trade show
booth, make sure that whatever you are hoping your attendee is
bringing back to the office has more than just your basic contact
information. It is possible that your potential customer wants to
get to know you better before committing to making a purchase or
putting in an order. Give your social media information — your
Facebook page, your Twitter handle, etc. — so that your customer can
get to know you comfortably.
Make Your Social Media Interesting and
Now that you are bringing people to your social media
pages, make sure they will stay there and hopefully visit again, or
possibly even share the page with friends. To do this, consider
posting photos from the trade show booth and ask thoughtful
questions that will elicit more than one word answers. Here are five
media can make your trade show a success.
Link to Photos of Your Booth on Your
Make sure that you are actively photographing your
booth and the activity happening inside of it.
Get pictures of people showing interest in your goods
and/or services, asking questions, and of you listening to their
responses. On your website, add a link from your homepage to a new
page with these photos and other interesting information about the
Consider a tagline including how many people stopped
by, how many giveaways were taken, or how many new customers signed
Ask People If They’d Like to Receive
Your Newsletter or Other Free Information
One of the best ways to keep your trade show booth
alive is to stay in touch with the people who came by to check it
out. Ask people to sign up for your newsletter or do a lottery
drawing of business cards for a prize giveaway.
Make sure people know why you want their email
address and then they will be more likely to share it. Your company
has spent a lot of money on marketing at the trade show. Make the
most of the opportunities to stay in the minds of the people who’ve
visited your booth.