TRADESHOW AND EXHIBIT THOUGHTLEADERS J0URNAL
February 2018



Information You Need.
Information You Can Trust.

 

 


 

Edited by Gordon Nary


ARTICLES
 

     
  Attracting the Eyeballs: Holding the Gaze!
by
Sarmistha Tarafder


 
     
Image result for timpatterson trade show   The Tradeshow Floor Sales Call
by
Tim Patterson



 
     
  Promoting the Value of Mentoring to Senior Management
by Shawn Mintz




 
     
  How to Go Beyond Leads- Event Hospitality & Networking
by Sofia Troutman



 
     
 

The Three Rules of Trade Show Marketing
by Mel White

 

 

     
  Sponsorship Strategy and Execution
by John Zeltin



 
     
 

Key Elements of a Trade Show Budget
by Michael Flavin

 

 

     
  Are All of Your Expo Rules Necessary?
by
Stephanie Selesnick




 

 

VIDEO


Using Snapchat In Your Marketing
by
Potratz Partners Advertising

 

 

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2018 by Gordon Nary

 

 

 

 

 

 

 

 

 

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