TRADESHOW AND EXHIBIT THOUGHTLEADERS J0URNAL
November/December 2013



Information You Need.
Information You Can Trust.

 

 

 

 

Edited by Gordon Nary


This JOURNAL is best viewed by using INTERNET EXPLORER 

ARTICLES

  To Exhibit, Not to Exhibit or Do Something Totally Different: Becoming a Smart Exhibitor
by Marc Goldberg, CME
 



 

     
http://images.eventsinamerica.com/images_users/user4cd6d77ebe289_1.jpg   A Unique Group of Exhibitors Government and Not-for-Profit
by Barry Siskind





 
     
  Import Duties & Taxes for International Trade Shows: How to Avoid These Hidden Costs
by Leslie Levy August




 
     
Brett Lipeles   Ten Key Areas to Seek Largest Trade Show Cost Deductions
by Brett Lipeless



 
     
  Determining Your Exhibit and Trade Show Budget. What's the Real Cost?
by Mel White



 
     
  The Five Most Common Mistakes in Soliciting Sponsors
by John Zeltin




 
     
  The Value of Competitors at Shows
by E. Jane Lorimer




 
     
  How to Stop Trade Show Zombies and Bring Them Back to Life
by Michael Thimmesch




 
     
  Media Management for Trade Show Exhibitors
by Tom Mitchell



 
     
  Tradeshow Staff Tips: Benefiting From A Regular Exhibiting Workout
by Susan Friedmann, CSP




 
     
  Boosting Trade Show Success
by Bill. Corbett, Jr.



 
     
  Measurement - the Hottest Topic in Exhibiting Today
by Mim Goldberg




 
     
  Top Five Questions for Your International RFP: What are the five most important questions
you should include in any international trade show or event Request for Proposal?

by Jeff Hannah



 
 

INTERVIEWS
 

    Meet our Thoughtleaders; An Interview with John Zeltin. CME. CMP
by Gordon Nary




 
       
    Booking Talent for Your Next Event
An Interview with Joshua Gair by Gordon Nary and Samantha Adler



 

VIDEOS
 

Barry Siskind: Managing Expectations while Managing an Exhibit


Bill Corbett's Jr.: Trade Show PR Tips
 
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2013 by Gordon Nary