Tradeshow and Exhibit Thoughtleaders
Michael Flavin's Articles
How Do You Determine
Your Unique Selling Proposition
|I’m often asked about the best way to determine
your Unique Selling Proposition (USP) for a trade show booth. Simply put, how do
you quickly grab someone’s attention and show them how you’re different than the
Wikipedia has quite the in-depth definition. But I prefer to summarize it in layman’s terms:
Write down the answers to these 3 questions and you’ve now started to determine your unique selling proposition.
To successfully convey your USP at a trade show, you’ll need to focus on a few steps:
So, determining your USP for a trade show doesn’t have to be a scary and arduous task. With time, focus, and input from your team, you can easily develop a strong USP!
© 2014 by Michael Flavin