Tradeshow and Exhibit Thoughtleaders
Michael Flavin's Articles
What’s the Value of Trade Show Exhibiting?
|I often hear this question: “Help, please! My
trade shows are under attack from management! What is the value of meeting a
customer or prospect on the trade show floor versus in their office?”
Trade Shows Work
An estimated 110 million people attend more than 4,000 shows in the United States and Canada every year How many clients or prospects can your sales reps see per day? Maybe 3-4 or 6-7?
Consider a 20 total hour show with 10,000 attendees. You have the potential to visit with up to 500 people per hour. Even if you only meet with 5% of those attendees, you’ll end up with the opportunity to connect, face-to-face, with 25 people per hour. To achieve the same level of success, one sales rep would need 20 weeks!
Trade show exhibiting, it’s a great value. Consider the following numbers, provided by CEIR.
How to Use This Info
I suggest you share these numbers with your management and accounting teams. Then couple the information with your own statistics & measurement results, so that you can help everyone understand the importance of your trade show marketing program.© 2015 by Michael FlavIn