Tradeshow and Exhibit Thoughtleaders
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Michael Flavin's Articles

10 Signs Your Company Is Not Ready for a Trade Show

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If you have not planned out every detail, you might not be able to handle large-scale exposure like youíd likely to experience at a tradeshow. For many companies who are not prepared, tradeshows can become a nightmare. But, before that comes the planning phase, which will distinguish whether or not you should take part in a tradeshow. Here are 10 signs that will tell you that your company is not ready to exhibit at a tradeshow.

1.   You arenít clear on what you want out of a tradeshow (no clear objective).

2.   You donít have enough budget Ė donít even think of setting up a booth (no investment).

3.   You donít have a trained sales staff which will work in the booth (lost opportunities).

4.   Havenít informed the attendees that your company is going to be there (no pre-show marketing).

5.   You do not have enough products or supplies to display (bad design).

6.   Havenít booked your company to be a part of the tradeshow (indecisive)

7.   Unclear about the response you are looking for (no goals).

8.   Havenít planned the display of your booth (bad design).

9.   Havenít outlined a follow-up plane (no post-show marketing).

10. Havenít developed presentations, videos, letters and emails, sales pitch, qualification forms, literature and handouts (not   


Where a tradeshow can do wonders for you, at the same time it can also become very risky to participate if you havenít planned everything accordingly. The pointers above will help you manage your companyís tradeshow; make sure you double check all of the things before making a decision about participating.