Is She/He Really Wearing That?
I’m no fashion expert. The yellow sweater I
wear all winter is a dead giveaway. But you don’t have to be a
member of the fashion police to spot these faux pas. Wear what
you want if you’re an attendee, but as an exhibitor, you may
want to consider these suggestions.
- New Shoes – Who hasn’t made this
mistake and regretted it? After all, you want to look your best
so you purchase new shoes. They look great, but they hurt like
Day 1. By Day 3, your blisters have blisters. Shoe
Rule #2 – Take a little initiative sport and shine those
puppies. Or at least get them shined at the airport while you’re
waiting for your plane. It’s cheap even with a generous tip.
Shoe Rule #3 – The belt is supposed to match the shoes guys!
A brown belt with black shoes? Your mother
would be appalled.
- Golf Clothing – Here’s the easy
way to decide on golf clothing. If it looks great on the golf
course, it looks silly at a trade show. I don’t care if it’s the
latest high-tech, super-
duper sweat-wicking material. It’s still
golf clothing. Now there are exceptions to every rule, such as a
sports-related show, but in general, just remember there’s a
Fortune 500 executives don’t wear golf shirts and
slacks to negotiate multi-million dollar deals.
- Slacks -- If your pants have a
drawstring and elastic ankle cuffs, DON”T WEAR THEM. You can
pretend they’re fashion fleece or casual Sansabelt pants all you
else knows they’re sweats.
- Slacks (cont.) – We all pretend we
haven’t gained weight. But we have. Don’t wait until 7 am on the
first day of the show to discover your pants don’t fit or they
have that telltale
“V” pucker between the waist and zipper.
Unless I missed something important in Biology class, blood flow
- Shoes – For some reason, which
I’ll never fully understand, women love to punish themselves.
Even more than men, they wear new shoes to the show, and then do
by wearing high heels with pointy toes. Ladies,
and I say this with all seriousness, you’re beautiful. High heel
shoes do not make you more beautiful. If you are angling for a
with a high heal foot fetish, take out a personal ad (SWF
- Pantyhose – Another medieval
torture device invented to punish women.
- Perfume/Cologne – Do you remember
the dirt cloud that surrounded Pigpen in the Peanuts cartoon?
Some women (and some men) wear the fragrance equivalent by
themselves in perfume. Perfume should be alluring, not
painful. Here’s a tip for applying the proper amount: rub
on only one free sample from the magazine.
- Undies – Let’s just say that if
you feel the need to make “adjustments” more than twice a day,
you are probably wearing the wrong underwear.
- Earrings – I’m going to catch some
heat on this one. Let me be clear. Earrings are fine, but if
your ears look like a Claire’s Accessories rack, you may want to
remove 6-8 pairs.
Lips, tongue, nose, eyebrow, and skull
piercings are a matter of personal preference, corporate policy,
and cult affiliation.
- Pockets – Just the opposite
actually. Men always have pockets. As an exhibitor, you need
pockets for business cards, pens, trinkets, breath mints, etc.
I’m not talking about a safari
jacket with 37 pockets, but a
dress jacket or skirt with two pockets will make your life much
easier in the booth.
My sincere thanks to the fashion forward
exhibitors at TS2 for their suggestions, some of which cannot be
printed without an R or X rating. Suffice to say that the term
“cleavage" was a
contentious topic between men and women.