Tradeshow and Exhibit Thoughtleaders
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Mel White's Articles

 

What Not to Wear (at a Trade Show)


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Is She/He Really Wearing That?
 
I’m no fashion expert. The yellow sweater I wear all winter is a dead giveaway. But you don’t have to be a member of the fashion police to spot these faux pas. Wear what
you want if you’re an attendee, but as an exhibitor, you may want to consider these suggestions.
 
Men
  • New Shoes – Who hasn’t made this mistake and regretted it? After all, you want to look your best so you purchase new shoes. They look great, but they hurt like hell after
    Day 1. By Day 3, your blisters have blisters. Shoe Rule #2 – Take a little initiative sport and shine those puppies. Or at least get them shined at the airport while you’re
    waiting for your plane. It’s cheap even with a generous tip. Shoe Rule #3 – The belt is supposed to match the shoes guys! A brown belt with black shoes? Your mother
    would be appalled.
  • Golf Clothing – Here’s the easy way to decide on golf clothing. If it looks great on the golf course, it looks silly at a trade show. I don’t care if it’s the latest high-tech, super-
    duper sweat-wicking material. It’s still golf clothing. Now there are exceptions to every rule, such as a sports-related show, but in general, just remember there’s a reason why
    Fortune 500 executives don’t wear golf shirts and slacks to negotiate multi-million dollar deals.
  • Slacks -- If your pants have a drawstring and elastic ankle cuffs, DON”T WEAR THEM. You can pretend they’re fashion fleece or casual Sansabelt pants all you want. Everyone
    else knows they’re sweats.
  • Slacks (cont.) – We all pretend we haven’t gained weight. But we have. Don’t wait until 7 am on the first day of the show to discover your pants don’t fit or they have that telltale
    “V” pucker between the waist and zipper. Unless I missed something important in Biology class, blood flow is important.

Women
  • Shoes – For some reason, which I’ll never fully understand, women love to punish themselves. Even more than men, they wear new shoes to the show, and then do the unthinkable
    by wearing high heels with pointy toes. Ladies, and I say this with all seriousness, you’re beautiful. High heel shoes do not make you more beautiful. If you are angling for a freak
    with a high heal foot fetish, take out a personal ad (SWF seeks MHHFFF).
  • Pantyhose – Another medieval torture device invented to punish women.
  • Perfume/Cologne – Do you remember the dirt cloud that surrounded Pigpen in the Peanuts cartoon? Some women (and some men) wear the fragrance equivalent by dousing
    themselves in perfume. Perfume should be alluring, not painful. Here’s a tip for applying the proper amount:  rub on only one free sample from the magazine.
  • Undies – Let’s just say that if you feel the need to make “adjustments” more than twice a day, you are probably wearing the wrong underwear.
  • Earrings – I’m going to catch some heat on this one. Let me be clear. Earrings are fine, but if your ears look like a Claire’s Accessories rack, you may want to remove 6-8 pairs.
    Lips, tongue, nose, eyebrow, and skull piercings are a matter of personal preference, corporate policy, and cult affiliation.
  • Pockets – Just the opposite actually. Men always have pockets. As an exhibitor, you need pockets for business cards, pens, trinkets, breath mints, etc. I’m not talking about a safari
    jacket with 37 pockets, but a dress jacket or skirt with two pockets will make your life much easier in the booth.
My sincere thanks to the fashion forward exhibitors at TS2 for their suggestions, some of which cannot be printed without an R or X rating. Suffice to say that the term “cleavage" was a
contentious topic between men and women.

Mel White is the VP of Marketing and Business Development at Classic Exhibits Inc© 2013 by Mel White