Marc is the retired partner and
founder of marketech360.
In this role, he worked closely with marketech360 clients to identify and design
appropriate trade show and
convention planning, training and measurement initiatives that meet each
client’s specific needs and objectives. Through his efforts, clients gained
insights and actionable recommendations that drive performance improvement.
Prior to founding marketech360 in 1985, Marc spent nearly 20 years as a
marketing and management professional. His broad-based background, along with
expertise in exhibit-based marketing, gave him a unique perspective on the
challenges that trade show professionals face today, and enabled him to bring
solutions to the clients he served.
Marc is a known and respected expert in the trade show industry
and has conducted seminars at Exhibitor Show, HCEA, TSEA, EDPA, and IAEE as well
international events for AMPROFEC, ExpoSystems, and CAT Seminarios. In
addition, he has written dozens of articles for industry trade press and is the
author of a reference workbook for small exhibitors titled “Small Doesn’t Mean
Marc will continue to be active
in the industry through his writing and speaking at industry events such as the
Exhibitor Show, FastTrak and eTrak.