Tradeshow and Exhibit Thoughtleaders
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Larry Kulchawik's Articles

Trail Magic
 



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The term “Trail Magic” was introduced to me by my son when he completed a seven month hike on the 2700 mile Appalachian Trail.  The “trail magic” tradition was started by those who have completed this long hike. Previous travelers who made the full journey would go back to a single point on the trail that was most difficult for them, and then quietly leave a pizza and a 6 pack of beer (or anything else) for an upcoming hiker group to find when they arrive at this very point- then Eureka!

Imagine being exhausted and loosing energy only to find a welcome surprise at the top of a hill during an arduous stretch of trail. At this point, no better reward is appreciated than a boost in energy and an unexpected surprise they called “Trail Magic”. Those on the trail fortunate enough to have experienced this “eureka moment” know exactly where it came from, but it many cases, will never meet those who left it behind.

Most of us on our journeys through the exposition industry have experienced a “eureka moment” or two along the way, and in some cases know good and well who the givers of our “trail magic” were.

In the past two years four veterans I worked closely with in the tradeshow business passed away.

Each had left “trail magic” for me, whether they knew it or not. I thank them for their guidance and how they influenced me in the exhibit business. 

Over the years I am sure that we each have a story or two about a person who helped us along on our journeys in the world of tradeshow marketing.

What “Trail Magic” will you leave behind?

© 2014 by Larry Kulchawik