Tradeshow and Exhibit Thoughtleaders
"The goal of education is the advancement of knowledge
and the dissemination of truth."

John F. Kennedy

E. Jane Lorimer's Profile

Return to Jane's Webpage

Jane has 20 years+ experience in the exhibition and event industry. Her experience ranges from being an exhibitor to heading up the nation's premier trade show research association to managing client loyalty and strategic direction for one of the nation's largest designer/fabricator of trade show and event displays.
She is currently the managing director for Lorimer Consulting Group, originally founded in 1989. LCG focuses on the core services of measurement-driven tradeshow and event effectiveness, event strategy and related event research.

Jane was formerly vice president client relations and industry analysis for Exhibitgroup/ Giltspur, one of the world's largest designer builders of tradeshow exhibits. Her responsibilities included managing and directing their client loyalty initiatives and key account strategies, providing management briefings on industry direction and trends, as well as serving as the primary architect for the annual operating plan. She also served as a vice president of market development.

She is the past chief executive for the Center for Exhibition Industry Research (CEIR), formerly known as Trade Show Bureau. CEIR is the exhibition industry's primary research and promotion arm. She spearheaded an organizational turnaround, which was successfully achieved through improving product quality, increasing research and media attention to the industry.
Jane's experience also includes serving as territory sales manager, customer satisfaction task force leader, and corporate exhibit manager for Adolph Coors Companies where her department was responsible for producing over 250 events a year. She pioneered many show measurement techniques that serve as industry standards yet today.
She is a noted industry speaker and writer. Jane was selected as one of the "Ten Most Influential People" in the display building industry. She was also named one of 1,000 "Women of the '90's" by Mirabella Magazine.
Contact Jane at
Denver Based, Lorimer Consulting Group,
Email: or phone 303.388.9224
Jane holds an MBA from the University of Colorado and is a Certified Manager of Exhibits (CME) through the Exhibit & Event Marketers Association

She holds or has held board positions with TSEA, Exhibit Designers & Producers Association, Convention Industry Council, American Marketing Association and several other non-profit groups.