Best Ways to Save on Exhibit Transportation

by Gwen Parsons 15. August 2013 17:38
Transportation accounts for about ten percent of the average trade show and event budget. Reducing the cost allows you to repurpose the savings and re-invest it in promoting your event to generate more traffic and more business. 

Use lighter weight display solutions
It’s no secret that weight dictates your freight and drayage costs. Display solutions that travel compactly and weigh less offer exhibitors BIG savings. Portable modular displays are designed to offer high style and built with fabric printed graphics and lightweight aluminum to lower transport costs.

Get accurate cost estimates
Nobody likes to return from an event to find invoices that are significantly higher than what was expected or budgeted. The best way to get accurate estimates up front is with the correct number of items and the weight for each of them (boxes, cases, carpet bags) in your shipment. With this information you can compare costs using different methods and service providers.

Airline Baggage
Check with your particular carrier on their policies and rates to take a portable modular display on the flight with you. For example, I called United Airlines about taking a display in two Rolluxe cases from DC to San Francisco as oversize bags and was quoted $200 per case.
 

UPS and FedEx
Exhibitors with smaller spaces love the convenience of collecting their display at their destination. These widely known and available services deliver anywhere – offices, hotels, convention hall business centers –at competitive rates for shipments weighing under 150 pounds. Built-in wheels on shipping containers make it easy for exhibitors to maneuver cases onto elevators and around the event floor. 

Be sure to ask what surcharges may apply to your shipment. For example, shipping display cases without an exterior carton or oversize cartons may incur additional fees.

Freight forwarders
When your shipment weighs over 150 pounds your best option is a freight forwarder. Freight forwarders manage a chain of suppliers and may use multiple carriers to deliver your display to its destination - by ground, air and water. Some are referred to as LTL which is light truck load meaning your shipment may be combined with others on the same truck.

Ask your estimator to quote different options. If you have multiple items to ship, compare the cost to ship them as individual items and together on a pallet or skid. Trucks delivering direct to the show or advanced warehouse have to get in line to unload. Check whether, and what, waiting fees may apply. Deliveries to locations without access to a loading dock will require trucks with a lift gate which may incur additional fees, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

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    Tradeshow and Exhibit Thoughtleaders
"The goal of education is the advancement of knowledge
and the dissemination of truth."

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Video is powerful and has many uses, whether you're a B2B marketer, or work directly with consumers in the B2C world. B2C marketers often use video to convert buyers on e-commerce sites, and B2B marketers see success when using them to raise awareness and interest in their products and services.

Get creative! Put videos in your emails, on corporate sites, and social media networks. Customers can also play them on-demand, on tablets and smart phones – and don’t forget to include an eye-catching video in your trade show display

Nomadic Videos

(View Nomadic Display videos here)

Here are our top 10 tips for adding video to your marketing arsenal:

1. Establish your goals.
Sure, video is great, but you should have a strategy. Be clear about what you want your video to do for you. Introduce your company? Promote a new product? Build confidence in your service? Consider how you will measure the success of your video - views, re-posts, website traffic, etc. If you don’t know what you should expect with your first video, monitor these and other metrics to create a baseline for comparison to future videos.

2. Tell your story.
The passion you have for your company, product or service can be contagious – video is great at capturing this passion unlike any other medium! Strive to educate and entertain your viewers. Create content that addresses your client’s key pain points and the factors that influence their purchase decisions. Think about the content you want to present and then decide the best method to communicate it - an interview with a member of your organization’s leadership? A how-to demonstration? Live testimonials taped in your booth?

3. Plan your shoot.
Storyboard the shots you’ll need to videotape. Thinking it through will help you generate a list of what you’ll need - from what people you'll use, to what props will work best and the location(s) you'll need. Just remember to choose a location with good lighting.

4. Need Voice?
If you plan to videotape someone speaking, provide them witha microphone. An alternative is to write a script and record a voiceover track to be added in the post production editing stage. Your script can be translated and recorded to create different language versions of your video. Be sure to record in a closed, quiet room free from noise in surrounding areas.

5. Action!
You don't need a big budget - an amateur can run the camera, but invest in a tripod to eliminate the potential for shaky results. To avoid distractions in the background, shoot close to your subjects. For how-to demos, avoid shots with anyone’s back to the camera. Instead have them stand to the side or facing the camera whenever possible.

6. Keep it brief.
In the fast-moving Internet age, most agree that a few minutes is all you need for the final edited video. A general rule of thumb is 3-4 minutes.

7. Sound of music.
Background music should enhance the presentation, but not over power it. Consider adding music to the intro and possibly again at the end. Be sure to use rights-free or royalty-free music.

8. Contact us.
Remember to title your video and include your company logo at the beginning. Close your video with contact information and/or your website URL so that viewers from viral sharing can find you.

9. Optimize your video with titles, descriptions, and tags.

10. Have fun.
According to Dale Carnegie “People rarely succeed unless they have fun in what they are doing.” 
 

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