Best Ways to Save on Exhibit Transportation

by Gwen Parsons 15. August 2013 17:38
Transportation accounts for about ten percent of the average trade show and event budget. Reducing the cost allows you to repurpose the savings and re-invest it in promoting your event to generate more traffic and more business. 

Use lighter weight display solutions
It’s no secret that weight dictates your freight and drayage costs. Display solutions that travel compactly and weigh less offer exhibitors BIG savings. Portable modular displays are designed to offer high style and built with fabric printed graphics and lightweight aluminum to lower transport costs.

Get accurate cost estimates
Nobody likes to return from an event to find invoices that are significantly higher than what was expected or budgeted. The best way to get accurate estimates up front is with the correct number of items and the weight for each of them (boxes, cases, carpet bags) in your shipment. With this information you can compare costs using different methods and service providers.

Airline Baggage
Check with your particular carrier on their policies and rates to take a portable modular display on the flight with you. For example, I called United Airlines about taking a display in two Rolluxe cases from DC to San Francisco as oversize bags and was quoted $200 per case.
 

UPS and FedEx
Exhibitors with smaller spaces love the convenience of collecting their display at their destination. These widely known and available services deliver anywhere – offices, hotels, convention hall business centers –at competitive rates for shipments weighing under 150 pounds. Built-in wheels on shipping containers make it easy for exhibitors to maneuver cases onto elevators and around the event floor. 

Be sure to ask what surcharges may apply to your shipment. For example, shipping display cases without an exterior carton or oversize cartons may incur additional fees.

Freight forwarders
When your shipment weighs over 150 pounds your best option is a freight forwarder. Freight forwarders manage a chain of suppliers and may use multiple carriers to deliver your display to its destination - by ground, air and water. Some are referred to as LTL which is light truck load meaning your shipment may be combined with others on the same truck.

Ask your estimator to quote different options. If you have multiple items to ship, compare the cost to ship them as individual items and together on a pallet or skid. Trucks delivering direct to the show or advanced warehouse have to get in line to unload. Check whether, and what, waiting fees may apply. Deliveries to locations without access to a loading dock will require trucks with a lift gate which may incur additional fees, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

- See more at: http://www.nomadicdisplay.com/blog/post/Best-Ways-to-Save-on-Exhibit-Transportation.aspx#sthash.LT1X7r9G.dpuf
    Tradeshow and Exhibit Thoughtleaders
"The goal of education is the advancement of knowledge
and the dissemination of truth."

John F. Kennedy

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How Promotional Products Complement Your Trade Show
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Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time.

Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or the campaign theme expressed in your trade show display. Second, the item you giveaway should provide value to the recipient. - See more at: http://www.nomadicdisplay.com/blog/post/How-Promotional-Products-Complement-Your-Trade-Show-Display.aspx#sthash.Hy4QDWsj.dpuf
Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time.

Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or the campaign theme expressed in your trade show display. Second, the item you giveaway should provide value to the recipient. - See more at: http://www.nomadicdisplay.com/blog/post/How-Promotional-Products-Complement-Your-Trade-Show-Display.aspx#sthash.Hy4QDWsj.dpuf
Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time.

Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or the campaign theme expressed in your trade show display. Second, the item you giveaway should provide value to the recipient. - See more at: http://www.nomadicdisplay.com/blog/post/How-Promotional-Products-Complement-Your-Trade-Show-Display.aspx#sthash.08olpMlE.dpuf

Promotional products can play an important role in an integrated trade show marketing program. They can be used to draw traffic to your trade show booth, to target your audience or serve as a parting gift to thank visitors for their time.

Promotional products are usually given away for to visitors in hopes of positively influencing their purchase decision. So it’s important to keep two points in mind when choosing your promotional items. First, your gift should align with your brand or the campaign theme expressed in your trade show display. Second, the item you giveaway should provide value to the recipient.

he Advertising Specialties Institute conducts a Global Impressions Study each year. Their findings confirm that the best trade show promotional products are those attendees will find useful after the show.

Promotional items keep your brand visible to recipients so they remember you. For example, people keep desk accessories for up to 14 months and over 60% keep them at the office. This may explain why practical items like writing instruments and USB drives are among the most often cited giveaways. Calendars are a popular gift if you want to give visitors an item they will reference.

Shirts, bags and caps are popular too. Trade show attendees keep wearables such as caps and shirts if they’re attractive. Plus your brand gets the added benefit of being seen by more people.

Premium giveaways can also be used to target customer types. For example, reserve a higher priced gift for your most qualified prospects and offer a different, yet useful, item to all other visitors. Promote a gift to your top prospects in your pre-show marketing campaign and when they arrive to claim it they’ve identified themselves to your booth staff.

For further details on promotional product preferences by age, gender, income, geography or political persuasion, read the full report. - See more at: http://www.nomadicdisplay.com/blog/post/How-Promotional-Products-Complement-Your-Trade-Show-Display.aspx#sthash.08olpMlE.dpuf

The Advertising Specialties Institute conducts a Global Impressions Study each year. Their findings confirm that the best trade show promotional products are those attendees will find useful after the show.

Promotional items keep your brand visible to recipients so they remember you. For example, people keep desk accessories for up to 14 months and over 60% keep them at the office. This may explain why practical items like writing instruments and USB drives are among the most often cited giveaways. Calendars are a popular gift if you want to give visitors an item they will reference.

Shirts, bags and caps are popular too. Trade show attendees keep wearables such as caps and shirts if they’re attractive. Plus your brand gets the added benefit of being seen by more people.

Premium giveaways can also be used to target customer types. For example, reserve a higher priced gift for your most qualified prospects and offer a different, yet useful, item to all other visitors. Promote a gift to your top prospects in your pre-show marketing campaign and when they arrive to claim it they’ve identified themselves to your booth staff.

For further details on promotional product preferences by age, gender, income, geography or political persuasion, read the full report.

Gwen Parsons is Senior Vice President for NomadicDisplay

 

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