ave you ever walked by a tradeshow booth
and felt somewhat put off by the vibe you were getting? So much so
that you just kept on walking?
not a surprise. The way that people stand, move and hold their body
communicates a great deal. We donít need to
hear words to get a very plain message,
and often that message is ďweíre not really interested in talking to
you right now.Ē
While you can spend a few minutes
Googling body language and get a ton of great information, letís
stick to specifics for a booth staffer in a busy tradeshow.
indicates a defensive position. People will see you as someone who
is really not all that interested in talking with you right now.
Sitting on a chair:
tired and non-energetic. Therefore it will be seen as not ready to
On the phone:whether
youíre talking or just checking out Twitter, Facebook or whatever,
this also shows the visitor that they are less important than that
stupid cat video (at least thatís what they think if they bother to
Holding a clipboard:
can often be seen as someone who is on a mission to fill out the
form, and will pounce at the first moment. Visitors often avoid this
No eye contact:
again showing a visitor that youíre not important. It also shows
shyness or desire to avoid interaction.
Direct eye contact and
a smile: a positive sign that most
visitors will interpret as a willingness to engage.
Hands down at side:
another good positive open body position which tells a visitor that
youíre ready to have a conversation.
seen as a negative or aggressive stance.
A visitor can make a snap judgment in
just a few seconds while standing 10 or 15 feet away. They will
often make a decision on visiting your booth based entirely on the
body language that your staff is using. Learn to read body language,
and learn to use it positively to communicate an upbeat, welcoming
message to your visitors.