For over 25 years, Susan Friedmann, CSP (Certified Speaking Professional), has traveled the world helping companies put their best foot forward at trade shows and events.
Known as The Tradeshow Coach, Susan is an internationally recognized trade show marketing expert and "how-to" coach.
Her extensive experience has allowed her to work with hundreds of companies representing more than 30 different industries in the U.S., Europe, Mexico and Brazil.
Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
She is a regular contributing writer to numerous professional and trade publications. A prolific author, Susan has written twelve books including her bestsellers, “Meeting & Event Planning for Dummies,” “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” and many other titles. Several of her books have been translated into multiple languages, and her training materials are used worldwide. Susan has appeared on a variety of radio talk shows, and as a guest expert on CNN's Financial Network and Bloomberg’s Small Business.
She is an exciting, dynamic speaker, for live and online webinar programs, and a popular presenter for corporations, associations and convention organizers worldwide.
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