Tradeshow and Exhibit Thoughtleaders
|How many of your booth staffers realize that the
most important message they send is communicated without a single word being
spoken? Body language is a critically important element of communication. The
way we hold ourselves, from posture to hand position and our proximity to our
peers can determine how successful we’ll be as exhibitors.
Here’s a quick checklist. How many of the following “Sinister Six” body language habits do your staffers have?
1. Crossed arms of doom:
Arms rigidly locked over the chest, a clear non-verbal cue that the arms’ owner doesn’t want to do any talking!:"
2. Look at my shoes!
Attention fixed on the carpet makes it easy to avoid meeting attendee’s eyes.
3. Jiggle, jiggle, jingle:
We’re not sure what’s so interesting in your pockets — but we really hope it’s change! A signal of anxiety, nervousness, and poor stress management — not likely to inspire confidence in a prospect!
4. I hope this table’s really strong:
If you’re so tired that the table has to hold you up, you’re clearly too exhausted to talk to attendees. Don’t lean on the furniture!
5. Dance fever:
Hopping from foot to foot, shuffling nervously, this little anxiety inspired jig makes us want to give you directions to the restroom — not our business.
6. The classic fig leaf:
It’s okay — you’re wearing pants. You don’t need to ‘cover yourself’ from prying eyes!
© 2012 by Susan Friedmann