IT IS A NEW YEAR.
THE WESTERN WAY OF THINKING PROMPTS
US FOR A NEW START, FRESH BEGINNING, NEW QUESTIONS, NEW DELIGHTS
AND A NEW PATH TO NEW SELF-DISCOVERY.
However, if #CES2017 was any guide, we have seen
nothing that has shattered the perception of our reality or our
sense of time and space. It was more of the same on their
evolutionary path. Other than, full-on "holographic"
heads-up display from BMW, and
some creative concept cars from Chrysler, Honda, Bosch and
Toyota, the phones, cameras,
reality and augmented/mixed reality products and drones clearly
did not capture the hearts and minds of the attendees. At best,
it was a warm up of what is yet to come.
BUT ONE THING IS CLEAR. WE
TRANSHUMANISM — PERHAPS. TRANSCENDENCE — NOT REALLY.
WE ARE LIVING IN MULTIPLE VIRTUAL
PLACES, ALL AT ONCE —
WITH DATA, DEVICES AND
'CONVERSATIONAL COMPUTING' RULING OUR LIVES.
As, we move towards technology to aid us in our
work and soothe us in our emotional needs; we look ahead, by
looking into the minds of industry CEOs, CMOs, and VPs on how
they are gearing up to use technology to gain insight and drive
profitability. Read the original
WORK, LIFE AND LEISURE
ARE NO LONGER SEPARATE ENTITIES.
NOW DECIDE, HOW YOU WILL TRANSFORM
Working in tech, it’s easy to get caught up
thinking about new gadgets and how to use them. However, the
reality is that in an increasingly busy world where the lines
between work and leisure are blurred, less is often more. In
2017, I’ll focus on finding the right tools and processes that
easily fit into my (and my team’s) complex lives, helping us to
boost productivity while achieving the ideal work-life balance.
MacDougall, SVP of Marketing, Jabra
SET ATTAINABLE GOALS FOR
YOUR TECHNOLOGICAL TRANSFORMATION.
WE ALL KNOW HOW HARD THAT IS.
YOU WALK 2 STEPS ONLY TO BE SET BACK
BY 3 STEPS.
GE has been on a digital transformation journey
for five years, and now our customers are embarking on their own
digital transformations. A critical component is culture.
There’s no doubt – culture transformation is hard. It includes
things like infusing new DNA and permitting more risk for
innovation. My resolution is to continue to set achievable goals
up front and use early success proof points to drive culture
transformation within GE Digital and for our customers.
CMO, GE Digital
IF YOU DO NOT SELL YOU DO
NOT HAVE A BUSINESS. THAT DOES NOT MEAN THAT YOU HAVE TO SELL TO
"GIVE THEM [CUSTOMERS] THE
CONVENIENCE AND CONTROL OVER HOW AND WHEN THEY ENGAGE" [WITH
Marketers should embrace customer experience as
the True North for decisions, using data to understand customer
journeys and make every interaction a potential to delight. We
should design programs for the channels that customers prefer –
digital, mobile and social media.
CMO and SVP, Comcast Business
THE DRIVING DNA OF
MARKETING — STORYTELLING
ALL THE TIME. EVERY TIME. WHY?
OUR BRAINS ARE DESIGNED TO TUNE OUT
In 2017, we really want our marketing efforts to
enable storytelling – be it through customer case studies and
examples, the world-class events we strive to produce,
co-marketing with partners and more. We love to see proud
employees and partners share success stories in business
settings, at family dinners and, of course, with clients.
Jim Hirt, SVP
of Marketing and Alliances, Dimension Data Americas
RULES OF EXHIBIT DESIGN FOR BUSINESS GROWTH
PUNCTUATE YOUR MARKETING
HUMAN BRAIN ENJOYS CLARITY.
PRESENT A CONFLICT. PROVIDE A
As we look for new strategies to engage customers, it’s
important to analyze the volumes of website, campaign and
customer data in a quick, automated and smart way. So on the
marketing side, we’re resolving to make all our data easily
viewable and actionable, so we can identify and prioritize
trends, and maximize engagement. We’ll also continue to
prioritize personalization so we can reach customers, across
channels, with fashions and offers most relevant to them.
Chairman and CEO, Ashley Stewart
FOCUS ON WHAT REALLY
DO NOT BOMBARD THE BRAIN WITH YOUR
FEATURES AND BENEFITS.
PEOPLE DO NOT BUY THE BEST PRODUCTS.
THEY BUY THE PRODUCTS, THAT THEY UNDERSTAND THE BEST.
From a personal perspective, in
2017, I’d like to spend much more time with customers,
salespeople and our customer success teams. It’s too easy to get
caught up in the day-to-day grind and lose sight of reality on
the ground. From a business perspective, I’d like to improve simplification of
our positioning and messaging – never an easy thing to do when
you have a rapidly expanding portfolio of offerings and target
ALIGN YOUR STRATEGY WITH
GOAL IS A ONE TIME REALIZATION.
STRATEGY IS THE FUEL THAT WILL HELP
YOU IN THE TRANSITION FROM ONE YEAR TO THE OTHER.
My 2017 resolution is to look hard at our
2016 results, do more of what’s working, improve what’s not
meeting expectations and stop activities that haven’t
contributed to our goals. With
so many ideas and possibilities to explore, we have to make
strategic choices and drive alignment.We also want to
ensure marketing is doing right by our sales organization,
giving them content that measurably works to accelerate the
selling process and grow deal size.
THIRSTY AND NURTURE CURIOSITY.
EXPERIMENTATION IS THE GRAND DAD OF
As we cross 400 employees (up from 17 about three
years ago), we need to continue to live the values that got us
started – The Golden Rule, Success For All and Childlike Joy.
For 2017, we added two new values to reflect our ambition (Stay
Thirsty, My Friends) and curiosity (Shoshin – Beginners’ Mind).
Next year we’re committed to spending MORE time on our values,
because living them takes MORE work as we grow.
We have seen unprecedented technological and
societal changes throughout 2015 and 2016. We have encountered
bizarre growth in sharing economy. Perhaps, for the first time
in the history of the republic of United States, the scope and
the meaning of capitalism is being questioned.
'Hearables', 'Wearables', 'Virtual Reality',
'Augmented Reality, 'Mixed Reality', 'Artificial Intelligence'
is bound to gain momentum and exponentially grow society and
change the way we learn, live and trade, more in the next 10
years than it did in the previous 10 years.