Tradeshow and Exhibit Thoughtleaders
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Sarmistha Tarafder's Articles

Where are We Heading? Peek into the Minds of CEOs. CMOs and VPs.


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IT IS A NEW YEAR.

THE WESTERN WAY OF THINKING PROMPTS US FOR A NEW START, FRESH BEGINNING, NEW QUESTIONS, NEW DELIGHTS AND A NEW PATH TO NEW SELF-DISCOVERY.

However, if #CES2017 was any guide, we have seen nothing that has shattered the perception of our reality or our sense of time and space. It was more of the same on their evolutionary path. Other than, full-on "holographic" heads-up display from BMW, and some creative concept cars from Chrysler, Honda, Bosch and Toyota, the phones, cameras, new virtual reality and augmented/mixed reality products and drones clearly did not capture the hearts and minds of the attendees. At best, it was a warm up of what is yet to come. 

BUT ONE THING IS CLEAR. WE ARE EVOLVING. 

TRANSHUMANISM — PERHAPS. TRANSCENDENCE — NOT REALLY.

WE ARE LIVING IN MULTIPLE VIRTUAL PLACES, ALL AT ONCE —

WITH DATA, DEVICES AND 'CONVERSATIONAL COMPUTING' RULING OUR LIVES.

As, we move towards technology to aid us in our work and soothe us in our emotional needs; we look ahead, by looking into the minds of industry CEOs, CMOs, and VPs on how they are gearing up to use technology to gain insight and drive profitability. Read the original article here.  

WORK, LIFE AND LEISURE ARE NO LONGER SEPARATE ENTITIES.

ACKNOWLEDGE IT.

NOW DECIDE, HOW YOU WILL TRANSFORM YOUR GAME

Working in tech, it’s easy to get caught up thinking about new gadgets and how to use them. However, the reality is that in an increasingly busy world where the lines between work and leisure are blurred, less is often more. In 2017, I’ll focus on finding the right tools and processes that easily fit into my (and my team’s) complex lives, helping us to boost productivity while achieving the ideal work-life balance.

Calum MacDougall, SVP of Marketing, Jabra 

SET ATTAINABLE GOALS FOR YOUR TECHNOLOGICAL TRANSFORMATION. 
 

WE ALL KNOW HOW HARD THAT IS.

YOU WALK 2 STEPS ONLY TO BE SET BACK BY 3 STEPS.
 

GE has been on a digital transformation journey for five years, and now our customers are embarking on their own digital transformations. A critical component is culture. There’s no doubt – culture transformation is hard. It includes things like infusing new DNA and permitting more risk for innovation. My resolution is to continue to set achievable goals up front and use early success proof points to drive culture transformation within GE Digital and for our customers.

Aaron Darcy, CMO, GE Digital  

IF YOU DO NOT SELL YOU DO NOT HAVE A BUSINESS. THAT DOES NOT MEAN THAT YOU HAVE TO SELL TO YOUR CUSTOMERS.

"GIVE THEM [CUSTOMERS] THE CONVENIENCE AND CONTROL OVER HOW AND WHEN THEY ENGAGE" [WITH YOUR CONTENT]
 

Marketers should embrace customer experience as the True North for decisions, using data to understand customer journeys and make every interaction a potential to delight. We should design programs for the channels that customers prefer – digital, mobile and social media.

Denice Hasty, CMO and SVP, Comcast Business 

THE DRIVING DNA OF MARKETING  STORYTELLING ALL THE TIME. EVERY TIME. WHY?
 

OUR BRAINS ARE DESIGNED TO TUNE OUT CONFUSING MESSAGES.
 

In 2017, we really want our marketing efforts to enable storytelling – be it through customer case studies and examples, the world-class events we strive to produce, co-marketing with partners and more. We love to see proud employees and partners share success stories in business settings, at family dinners and, of course, with clients.

Jim Hirt, SVP of Marketing and Alliances, Dimension Data Americas 

RULES OF EXHIBIT DESIGN FOR BUSINESS GROWTH 

PUNCTUATE YOUR MARKETING WITH PERSONALIZATION.
 

HUMAN BRAIN ENJOYS CLARITY.

PRESENT A CONFLICT. PROVIDE A RESOLUTION.

As we look for new strategies to engage customers, it’s important to analyze the volumes of website, campaign and customer data in a quick, automated and smart way. So on the marketing side, we’re resolving to make all our data easily viewable and actionable, so we can identify and prioritize trends, and maximize engagement. We’ll also continue to prioritize personalization so we can reach customers, across channels, with fashions and offers most relevant to them.

James Rhee, Chairman and CEO, Ashley Stewart 

FOCUS ON WHAT REALLY MATTERS. SIMPLIFY.

DO NOT BOMBARD THE BRAIN WITH YOUR FEATURES AND BENEFITS.

PEOPLE DO NOT BUY THE BEST PRODUCTS. THEY BUY THE PRODUCTS, THAT THEY UNDERSTAND THE BEST.

From a personal perspective, in 2017, I’d like to spend much more time with customers, salespeople and our customer success teams. It’s too easy to get caught up in the day-to-day grind and lose sight of reality on the ground. From a business perspective, I’d like to improve simplification of our positioning and messaging – never an easy thing to do when you have a rapidly expanding portfolio of offerings and target markets.

John Lenzen, CMO, CareerBuilder 

ALIGN YOUR STRATEGY WITH YOUR GOAL

GOAL IS A ONE TIME REALIZATION.

STRATEGY IS THE FUEL THAT WILL HELP YOU IN THE TRANSITION FROM ONE YEAR TO THE OTHER.

My 2017 resolution is to look hard at our 2016 results, do more of what’s working, improve what’s not meeting expectations and stop activities that haven’t contributed to our goals. With so many ideas and possibilities to explore, we have to make strategic choices and drive alignment.We also want to ensure marketing is doing right by our sales organization, giving them content that measurably works to accelerate the selling process and grow deal size.

Robin Saitz, CMO, Brainshark

 STAY THIRSTY AND NURTURE CURIOSITY. 

EXPERIMENTATION IS THE GRAND DAD OF EXPANSION.

As we cross 400 employees (up from 17 about three years ago), we need to continue to live the values that got us started – The Golden Rule, Success For All and Childlike Joy. For 2017, we added two new values to reflect our ambition (Stay Thirsty, My Friends) and curiosity (Shoshin – Beginners’ Mind). Next year we’re committed to spending MORE time on our values, because living them takes MORE work as we grow.

Nick Mehta, CEO, Gainsight

We have seen unprecedented technological and societal changes throughout 2015 and 2016. We have encountered bizarre growth in sharing economy. Perhaps, for the first time in the history of the republic of United States, the scope and the meaning of capitalism is being questioned.

'Hearables', 'Wearables', 'Virtual Reality', 'Augmented Reality, 'Mixed Reality', 'Artificial Intelligence' is bound to gain momentum and exponentially grow society and change the way we learn, live and trade, more in the next 10 years than it did in the previous 10 years.