Tradeshow and Exhibit Thoughtleaders
Sarmistha Tarafder's Articles
Surfing the Waves that is Driving Contemporary Commerce.
THESE TWO FORCES ARE PROPELLING MODERN COMMERCE
THERE IS NO DENYING THAT
THERE IS A SHIFT GOING ON
|The features and benefits jumping out from the corporate glossy page or pushing the same product but tagged as 'new and improved' does not cut it any more. However, the sad part is, (depending how you look at it) you do not have to be selling something good, new or innovative. Do you think, anyone would care if bunch of ad campaigns would say,“Hey, buy some Red Bull, it’s really good.” Instead they say, “Hey, come to our music festival.” They highlight the celebration of your gateway to an experience, that is nothing short of immersive. They are using their creative canvas to provide you with a bigger experience. Hence, the tectonic "shift from talking at the world to making the world talk .(Jeff Beer)|