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Sarmistha Tarafder's Articles


Color - The Soul of your Message - How Will You Use It?

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{Just to give you a comparison between the captain (conscious) and the slave (sub-conscious), unconscious mind operates at 40 million bits of data per second, whereas the conscious mind processes at paltry 40 bits per second.}

Our forefathers, their forefathers, their forefathers... and all the way back to the early, pre-historic man, we find color/pigments being extracted from the natural environment to decorate, to fashion, to fabricate and offer to the gods. Color was the way of being.

Color is as old as man himself. No wonder, color triggers powerful psychological message.

Here, I have compiled some color infographics, along with some cultural connotation of color.

“You know the days when you get the mean reds?
Paul Varjak: The mean reds. You mean like the blues?
Holly Golightly: No. The blues are because you’re getting fat, and maybe it’s been raining too long. You’re just sad, that’s all. The mean reds are horrible. Suddenly you’re afraid, and you don’t know what you’re afraid of. Do you ever get that feeling?”
Truman Capote,
Breakfast at Tiffany's


Psychology of Color - Infographic:

“How do you know, when you think blue — when you say blue — that you are talking about the same blue as anyone else?

You cannot get a grip on blue.

Blue is the sky, the sea, a god’s eye, a devil’s tail, a birth, a strangulation, a virgin’s cloak, a monkey’s ass. It’s a butterfly, a bird, a spicy joke, the saddest song, the brightest day.

Blue is sly, slick, it slides into the room sideways, a slippery trickster.

This is a story about the color blue, and like blue, there’s nothing true about it. Blue is beauty, not truth. ‘True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is a deeply sneaky color.” Christopher Moore, Sacré Bleu: A Comedy d'Art


Affascinante e realistico | How Colors Influence People: The Psychology Of Color In Business Marketing:


“There are some parts of the world that, once visited, get into your heart and won't go. For me, India is such a place. When I first visited, I was stunned by the richness of the land, by its lush beauty and exotic architecture, by its ability to overload the senses with the pure, concentrated intensity of its colors, smells, tastes, and sounds. It was as if all my life I had been seeing the world in black and white and, when brought face-to-face with India, experienced everything re-rendered in brilliant technicolor.”
Keith Bellows


Infographic: How To Choose Colors That Go Well Together -


“God is colourblind. But we are not God. God does not need to see colour and difference. God is far bigger than all of that. We are human. We are destined to grow and learn from each other and with each other and there is no growing, there is no learning, there is no wonder and no majesty in life if we were like God. We were meant to see colour and difference.To deny these is to lack respect. To blind ourselves to these is to fool one another. To shun these is to deny ourselves growth and knowledge.”
C. JoyBell C.


The Power of Color:

© 2016 by Sarmistha Tarafder