"We are shifting from a managerial society to
an entrepreneurial society."
"Intuition becomes increasingly valuable in the new information
society precisely because there is so much data." John
Intuition, insight, discernment, perception,
awareness, understanding, comprehension, apprehension,
appreciation, penetration, acumen, judgment, acuity, vision,
wisdom, savvy are some of the words that constantly pop up in
different journals and business books.
The word that I am hooked to is Insight. The
dictionary defines insight as the act or outcome of grasping the
inward or hidden nature of things or of perceiving in an
intuitive manner. A great example that comes to mind is the
discovery of penicillin. During those times it was the norm to
throw away moldy blood samples. However,Sir
Alexander Fleming, the Scottish bacteriologist,
had an instinct to study the mold on a blood sample that had
gone bad. That instinct ushered in the era of penicillin and
antibiotics. There are thousands of example: perhaps the most
Steve Jobsin our
our recent memory. Overnight the IPhone was a best seller
because the learning curve was substantially reduced. "The
percentage of users actually utilizing all of the features that
a smart phone offers was higher than other phones we've tested.
The iPhone was more intuitive than other devices." Even a few
years ago who would have thought about a technical device being
Experts do acknowledge that insight is a learned
Asking a lot of questions does build strong
design discovery meetings, the most powerful creative intuitions
shows up after a long question and answer sessions. Don't be
fearful to ask any questions. Ask questions that does not
particularly pertain to the project. See where it goes. To get a
feel for the clients emotions' layout a visual map of the
conversation. Ask more questions based on the map. Then walk
away from the project. Let your sub-conscious take over.
to yourself in solitude. Training yourself to listen to your
inner voice when you aren’t alone and will lead to catching
powerful intuitive ideas right when you need them.
Strangle the inner critic
off your negative barometer. If your inner voice say this is a
dumb idea. Make a conscious choice to ask “what part of this
idea will work?” This way you will embark on a journey of asking
positive questions and your sub-conscious will feed you with
solutions in the form of insight - the art of seeing what is
invisible to others.
Insight or creative intelligence comes from deep
within you. It helps generate not only solutions for your design
projects but new opportunities and options for you.Beware!
often, it will take you to the less trodden paths that leads to
"Intuition makes much of it; I mean by this
the faculty of seeing a connection between things that in
appearance are completely different;
it does not fail to lead us astray quite often."