Tradeshow and Exhibit Thoughtleaders
"The goal of education is the advancement of knowledge
and the dissemination of truth."

John F. Kennedy

Richard Erschik's Profile


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Richard Erschik of Trade Show Leads to has more than earned the title “The Voice of Tradeshow ROI” and has been referred to as the stand-up comedian in tradeshow exhibit manager and booth-staff education.

5-minutes into his presentations his audience knows they are in for a ride-of-reality as his personal exhibiting experience becomes apparent and resonates with everyone in the room.

Real world scenarios along with useful and relevant statistics, that most attendees have never seen, have been critiqued as take-away value that more than justifies the time that thousands of attendees have spent in Richard’s 60-90 minute accelerated learning sessions. 

In his previous life, as he likes to refer to it, Richard was employed in sales and marketing management positions in a few different companies. During that time he was introduced to a pattern and what is referred to today as a pervasive problem of poor lead follow-up after a tradeshow.  

In 1986, Richard solved the lead follow-up problem, and turned his unique solution into a very successful national sales lead management service organization that generated more than $10 million dollars in sales and American Airlines named “One of the most innovative companies in the country” and a “Best Practice” in tradeshow marketing, as it relates to a company’s selling process.

Now, after more than 2-decades of service business management success, and the sale of his service company to one of its customers, Richard nurtures a passion to teach exhibitors, marketers and sellers his industry proven Do-It-Yourself process solution to the problems of post-show lead follow-up.

His most popular presentation is aptly named “Get the MOST from PRE-DURING-POST trade show exhibiting.” And upon implementation of the DIY lead response and management process he teaches in the POST show segment, companies can immediately enjoy 100% lead follow-up, new business identification, and the proof positive ROI necessary to protect marketing and tradeshow budgets.  

There is no hardware or software to buy for attendees to be successful. And what Richard teaches complements all CRM’s, all contact management, and/or all lead retrieval systems offered by show management today.

Richard is categorically listed in the Who’s Who of Tradeshow Executive magazine. He has been a featured speaker at the EXHIBITOR Show in Las Vegas for 18-years, and he has presented more than 350 educational in-person seminars, on-line webinars, and in-company workshops across the U.S. His thought leadership and tradeshow expertise has also been sought from tradeshow organizers and exhibiting companies in Canada, Mexico, Belgium and South Africa.

One of his cherished presentation evaluations from an attendee is “I learned more from this guy in an hour than I did in 4-years of college.” Source: Bill Wilde – Marketing Manager, Mitutoyo.

Richard's 60-90 minute seminar/webinar/workshop is very affordable and appropriate for tradeshow organizers, individual exhibit managers, booth-staff, and industry vendors’ sales people. It includes useable templates along with 30-days of FREE telephone support to help assure attendee success. He can be contacted via email at or by phone at  630-642-6500.