|Audience response has been
around for thousands of years. Remember the movie Gladiator?
Thumbs up or thumbs down was the ancient audience response
system (or ARS). Clapping or booing is another form of it.
Technology has done a great job taming ARS in recent years.
Colleges and conferences often use clickers that attendees
can interact with to give their opinion or answer to yes-no
or multiple choice questions.
The problem is that conferences are by nature social
environments. Audience response, then, would be social too.
With all the fun social media tools now available, you'd
think there would be a way to get your attendees interacting
beyond multiple choice. Wouldn't it be exciting if they
could ask the speaker questions, upvote others' questions,
or comment on the content presented?
This is exactly what social audience response does.
So how does
Well, it's simple.
Just like social media, it requires your attendees to bring a
device (you no longer have to over-order equipment) and a
positive attitude. You simply need an app and some AV equipment
(and a little patience to work with speakers on their questions
if you're hands-on).
Once you're all set up, you give your attendees free-reign. They
can log in to your app, attend your social audience sessions,
and interact with each other and the speaker through live
polling, commenting, and questions.
Audience Response vs. Social Audience Response
Response Should Be More Social
|The best part is that each
attendee creates a profile up front. This means -- if they
opt in to share data -- they have a unique ID attached to
their so they can interact with other attendees on a more
personal basis. This also gives speakers unique data about
their attendees and the results of their polls.
Beyond the session, the conversation can continue in the
app. Attendees will be able to use it as a continuing
education resource and speakers will have the opportunity to
connect further with their audience.
This is truly the future of audience response.
a Social Audience Response System
Social Audience Response Facilitates Engagement
|Social audience response
goes beyond interaction and gets attendees engaged. It gets
them thinking and talking about the subject matter. It
connects content and speakers to the audience. Best of all,
it gives them a platform to share their own expertise in a
Social Audience Response Gives Introverts a Voice
|Even introverts attend
conferences. The problem is that they often don't shine in
live collaborative groups and workshops. Introverts often
prefer to think deeply about a problem before sharing their
thoughts. Giving them a social-media-like environment to do
this empowers them to share their valuable insights.
Social Audience Response Is a Personalized Experience
|Personalization is so
important. If a speaker lectures to a group of people that
are already experts in the subject matter, she may lose her
audience very quickly. However, if she polls the audience,
learns what their pain points are, and engages them in a
conversation around those topics, she will succeed in
creating a meaningful experience for those individuals. It's
about respecting people's time and needs.