With so many companies investing inusers
group conferences, training meetings, member conventions,
product trades shows, and other annual or monthly events, this is
the perfect time to dive in and see what the people who have made
waves in our industry are saying.
Okay, let's jump in and find out what some of the top #eventprofs
are saying about meeting planning, technology, and life in general!
Many small businesses are already getting great exposure through
social media and other networking channels, but there is still a
LOT of power in face-to-face events. Bringing together people at
an event is an important way to expand your brand exposure...
There is NOTHING like making a face-to-face connection with one
of your fans... If they attend an event and make great
connections, feel inspired, are impressed by your work - they
will come back again and again.
Speakers are the core of your meeting or conference experience.
You should nurture them, spoil them and request action when
appropriate. Your duty as a professional event planner is to
carefully select who will perform at your event and to fully
support their content. Your attendees perceive how much you
believe in the speakers and will react accordingly.
The future conference is not about the environment, the
furniture, the venue, the audio visual or the technology. The
future conference is about increasing the paying attendee's ROI.
The future conference is about helping the attendee transfer and
apply their conference learning to their job.
Meeting Planners are awesome. We are a select group of people
that might be based in Chicago, traveling to the Bahamas, and
connecting with someone in Hong Kong - All on the same day. It
is a wonder that we even know where we are, never mind what time
it is half way across the globe.
Successful conferences find key points and ensure that they are
repeated by most of the speakers. Now obviously this CAN BE
BORING unless you have the right speakers; they are well briefed
and you use some meeting design to deliver those messages in
different formats. But the essence is that, you guessed it,
repetition of key themes is important.
The need for connection with others is becoming increasingly
important as we move to a world where people's knowledge and
expertise are a function of the networks - both face-to-face and
online - they possess rather than the contents of their heads.
If in our work lives we are spending more time learning socially
than being trained in the classroom, our meetings must provide
the same relative opportunities.
In the meeting room, presentation software such as PowerPoint
can assist in conveying complex thoughts and can increase
retention. Some people are visual learners and the phrase - a
picture is worth a thousand words - rings very true. Studies
show that sight is the most used human sense.
Think of exhibitors as investors in your event. If less than 65
percent of your exhibitors are willing to reinvest in your event
year over year, you may be in trouble. That indicates that you
are no longer attracting the people they most want to see, their
main reason to invest in your event.
Most people assume that when spending their money, a physical
object will last longer, and will therefore make us happier for
a longer time than a one-off experience like skydiving, or a
holiday... One of the reasons why exhibitions and trade shows
have battled through the recession and have come out on the
other side in a better light, is because it's all about creating
To continue using one-dimensional metrics - net square feet,
number of exhibitors and/or number of attendees - to
characterize and measure the growth of the meetings industry
ignores the new multidimensional reality and underestimates the
potential of the digital audience. New metrics, such as
impressions, number of virtual attendees or the size of social
networks can vastly improve the value, perception and
opportunity of live events.
There's always going to be a show or event that conflicts with
industry education. Then again, there's an awful lot of
education available year-round. While online is nice, we are in
the people to people business. Learning in person is a whole
different animal. We all know that synergies in person are not
the same as online. It's the same with education.
I can say, without a shadow of a doubt, that I am an extremely
fortunate person to work in the trade show industry and to wake
up every day excited to do my job. The No. 1 reason I love the
trade show industry, by far, is the people. This industry has
such amazing people working in it, many of whom I am lucky
enough to call good friends.
It's a lot easier for millennials to adapt to technology because
they've grown up with it. But boomers and some Generation Xers
have trouble adapting. There's a struggle to learn it... It's
always moving forward. If you think you know it, you're showing
that you're pretty clueless about it. Know that things change