André Dumas. He wrote The Three Musketeers,
The Count of Monte Cristo and The Man in the Iron Mask,
with great characters, language, and flair.
Gordon: Isn't it unusual for a French scholar to have an interest in and a talent in marketing?
It would be, except to call me a French scholar is stretching it a
bit. I also majored at college in
Humanities, and actually started as a Physics major. My studies taught me how to be creative,
to write and analyze well, all excellent skills for a marketer.
Gordon: What initially attracted you to join the exhibit industry?
would hire me! I came to Skyline in 1988, a time when it was great to
get any entry-level
professional job. But beyond that, they had an innovative product line, born of a culture that wanted to
change the world for the better.
Gordon: Why did you choose Skyline to launch your exhibit management career?
I started with Skyline as a copywriter, and
during the first week of work I proofread a 750-page book
on exhibit marketing Skyline was producing and selling. What a crash course! So it was more the other
way around, that the exhibit management world choose me.
Having such long-term
relationships. Seeing both the company and the people grow.
And being able to
For those of our readers who may not be acquainted with the Skyline
WindScape® is the most ambitious and innovative new display
technology Skyline launched in decades.
Gordon: How has technology changed the exhibit industry in the past 25 years?
The trade show of today looks
very different than the trade show of 25 years ago.
The shift to fabric
Gordon: What advance in marketing technology do you anticipate in the next ten years?
I wish I knew! I would expect continued innovation in digital
graphics to create more interactivity,
Lead generation is central to marketing proficiency. What are some of
the technical resources
That is a big question and could be answered in so many ways.
Know or learn search engine
Gordon: What has been your most rewarding experience at Skyline?
Our last dealer meeting. We presented several new marketing
programs and they were met with great
Gordon: What advice would you give to students interested in the exhibit industry?
Work to learn both the logistics side and the marketing side of
trade shows. Trade shows take a huge
Thank you for a great interview. You may recall that when talked
several months ago, I told you
Michael Thimmesch is the Director of Customer Engagement for Skyline Exhibits