Hidden rules govern almost every
area of our lives. They guide our behavior and expectations, yet
are rarely written down for us in neat little books.
For example, thereís the 5 Second Rule: When a piece
of food falls on the floor, you can eat it if you pick it up
within five seconds. Thereís the High Heel Rule: if a
is taller than her date, she is less likely to wear high
heels. And thereís the Full Moon Rule: On days with a
full moon, there are more crimes committed and babies born.
Uncover the 18 Hidden Rules of Trade Shows
Trade shows also are governed by
similarly hidden, yet immutable rules. You may have already run
up against them without realizing it, or discovered them through
experience. Since forewarned is forearmed, here are 18
hidden rules of trade shows:
The more words you put
on your trade show display, the fewer times they
will be read.
The larger the crowd of
people already in your booth, the more other people
will want to visit your booth.
The person who complains
the most about the value of trade shows is usually
the one who knows (and tries) the least.
The more fun
trade show attendees have in your booth during
the show, the more serious business you will do
after the show.
The effort each booth
staffer puts forth increases as the distance between
them and their boss decreases.
Your best booth staffers
are usually the ones who talk the least and listen
The longer a booth
staffer stretches out their break, the fewer leads
they will take when they are actually staffing the
The colors of your trade
show display will likely be determined by: 1. your
brand colors, or 2. the latest design trends or 3.
your company presidentís spouse.
The length of time
to design your exhibit expands exponentially with
the number of decision makers involved.
The greater the distance
a visitor has traveled to attend a trade show, the
higher the level of hospitality you should provide.
Carpet belongs on the
floor of your trade show booth, not on the display
The better-looking the
booth stafferís shoes, the more likely the staffer
will complain about sore feet.
The more years you
exhibit at the same show, the more you will have
repeat customers visit you in your booth.
The more the trade show
leads holder looks like a trash can, the more likely
your booth captain will end up screaming.
The bigger the main
visual image on your trade show exhibit, the clearer
people will understand your message.
The older your trade
show display, the less innovative your booth
visitors will perceive your company.
The more aisle space
bordering your booth, the more opportunities your
staffers have to engage with attendees.
The faster you follow up
your trade show leads, the greater the sales you
will generate from that show.
Now that these hidden rules have
been revealed to you, may you enter your next show hall with the
open eyes of a seasoned exhibitor. A