Tradeshow and Exhibit Thoughtleaders
Matthew Hill's Articles
Competitive Tactics at Trade Shows
Ethical things you can do
1. Wearing your own exhibitor badge. Of course. If itís on a lanyard, it could have turned around so you canít see it.
2. Asking a visitor in your booth to turn their badge around so you can see it. Or, asking them for a business card to verify their identity and affiliation.
3. Entering a competitorís booth (unless itís against the showís rules) during normal show hours.
4. Listening in on a conversation or a demonstration in a competitorís booth.
5. Yielding your position so a competitorís own visitors can be in front of you or closer to the staff.
6. Greeting and engaging visitors in and around your own booth.
7. When asked a competitive question, not criticizing, mocking or vilifying the competition.
Unethical things you shouldnít do but Iíve seen
1. Wearing someone elseís badge.
2. Lying about your identity and affiliation when asked.
3. Entering a competitorís booth before or after show hours when no one is there.
4. While in a competitorís booth, asking a question or making a comment that could potentially embarrass the staff or put them in an awkward position.
5. Not yielding your position so a competitorís own visitors can be in front of you or so they can see better.
6. Greeting, engaging, and escorting in and around your competitorís booth, and then escorting directly over to your booth.7. When asked a competitive question, disparaging, mocking, degrading or speaking badly of your competitors
© 2016 by Matthew Hill