Jordan Stocker     Tradeshow and Exhibit Thoughtleaders
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Why Buy When You Can Rent Custom Exhibits?

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Trade shows are a great way to display your goods and services, but they’re also big business in and of themselves. Events like trade shows are the second-fastest growing area of media spending, right behind digital.

On average, a company will allocate 31.6% of its entire marketing budget to events and exhibition. Altogether, that makes for $24 billion a year spent on essentials like trade show booth designs.

However, far too many people go into these events without a plan. An estimated 70% of exhibitors have no clear objectives when it comes to their trade show exhibit design, which can result in a lot of wasted effort if your booth flops.

The more connected we become online, the more important it is to make just as good — if not better — impressions in person. When you opt for exhibit rentals, you can make sure that your custom exhibit design is tailored exactly to your needs to get you and your company the results you want.

From the healthcare to entertainment sectors and everything in between, it’s important to look good in front of your peers at a trade show. You want to stand out and show off a little bit, since there are an average 2.2 visitors for every 100 square feet of space on the trade show floor. Without attention-grabbing visuals, most visitors will just walk right on by your booth.

If you can’t afford to pay designers to build a new booth from scratch, there is still a simple way to acquire dazzling displays before your next event: exhibit rentals from a respected booth design company.

Exhibit rentals don’t just let you make the most of your budget. They also allow you to customize your booth space according to your company goals, your demographic target at the trade show itself, and the representatives who’ll be manning your booth in person. Industries are forever changing, and your booth should reflect the latest and most exciting developments you have to offer. It could be expensive to update or purchase new booths regularly in this fast-paced world; however, renting is an excellent alternative to give you the custom design you need at the right time, in the right place, and for the right cost.

Whether you’re in it for the long haul or are just dipping your toes into the trade show pool for the first time, exhibit rentals are a good place to start. Have the tools you need to make the most out of your time at any trade show, and you’ll be seeing the benefits well after the floor is closed.



Jordan is the Digital Marketing Manager for Catalyst Exhibits,

© 2016 by Jordan Stocker