f you are new to trade show
marketing or you simply haven’t had a lot of luck at trade shows
in the past, you may be weighing the pros and cons of renting
versus purchasing trade show exhibits. Read ahead to learn all
about the benefits of exhibit rentals.
The average U.S. trade show visitor spends about nine and a half
hours viewing exhibits. In order to stand out in the crowd and
grab their attention, your exhibit booth design needs to have
that extra special something that only professional custom
exhibit designers can provide.
But did you know that when it comes to your trade show exhibit,
you have the option to rent a booth? You can still have a custom
design without dishing out the big bucks to purchase an exhibit.
The Two Biggest Reasons to Rent Your Trade Show Exhibit
Cost: It is as simple as it sounds. Exhibit rentals cost
less than those you purchase, and you do not have to purchase a
new exhibit for every show. The lower cost will allow you to
spend more of your budget on other aspects of trade show
marketing such as promotional items and staff training.
Flexibility: Different shows attract different visitors,
and your message or marketing campaign may change over time.
Renting a booth provides the flexibility you need to keep your
campaign fresh. You can change your structure, text, and
graphics to target your message from trade show to trade show.
Your brand’s marketing goals and challenges are always changing.
When you purchase an exhibit, you are making a long-term
investment that becomes obsolete as your brand evolves.
Unfortunately, a exhibit purchase can leave little room for
updates and customization.
When you rent, you save money and leave room for new custom
designs that are adaptable for any venue.
The average company allocates 31.6% of its total marketing
budget to events and exhibiting, and more than $24 billion is
spent annually for trade show displays. In fact, according to
the “2014 Marketing Outlook” study by B2B Magazine, events are
cited as the second largest area of growth in media spending.
However, 70% of exhibitors fail to set specific objectives for
trade shows exhibits. Use your funds wisely. Hire a trade show
exhibit design company that offers the very best in exhibit
Jordan is the
Digital Marketing Manager for