It can be tempting to jump right into
visualizing your new dream exhibit. Maybe youíre experienced in the
trade show industry, youíve seen things you like and things you donít
like, and youíre ready to compile your favorite elements into the most
amazing exhibit the world has ever seen.
Exhibitors often come to us with a design in
hand, looking for someone to make their dream a reality for the lowest
cost possible. While we understand that you know your brand better than
anyone; we know trade shows, and when exhibitors partner with an exhibit
house we can bring both areas of expertise together to design a
beautifully effective space.
Most people donít realize how much strategy
goes into booth design. Exhibits are built to serve a purpose, and the
design of those spaces is very strategically created to best accomplish
your goals at a show. Here are 8 core elements to design that all
contribute to the way your exhibit is received, and in turn, how
effective it is.