trade show is tomorrow and as you’re setting up for the
event, you find that none of your images are appearing
on the monitor and your sound isn’t working at all. You
have no idea what to do and the AV technician is nowhere
to be found. You panic.
There are a few things that
can make or break your event, and technical issues are
definitely one of them. Nothing reflects more poorly on
a company than a disastrous trade show booth. Here are
five tips on how to avoid AV disasters at your next
Know the file types. Find
out what types of files you are using in your
presentation. Basic types commonly used in trade
show exhibit designs include: MPG, WMV, MP4, AVI,
and MOV. Talk to the installation technicians, AV
rental service, or your exhibit rental provider so
that they know what kind of devices and hardware you
will need at your booth.
Prepare your content in advance. Make
sure your content is ready well before the show and
test it on the same model of TV or computer that you
plan to use. If the exhibit rentals provider will be
setting up your booth, send them the content
beforehand so that they can incorporate your AV
needs into the staging.
Know your cords. Make
sure you have a basic idea of what cords you need
and what each one does. Here is some information
about cords that may help:
HDMI – High Definition
Multimedia Interface cords connect high
definition equipment and transmit video, audio,
and data. Most televisions today have at least
one HDMI connector.
USB – Universal Serial Bus
cables charge devices and provide data
connection. There are four different kinds of
USB cables, so make sure you double check which
types are needed for your devices.
DVI – Digital Visual
Interface cords transmit digital video from a
computer to a monitor.
Ethernet Cable – These are
used to connect a device to wired internet.
Consult an AV specialist. If
you are not the most technical person, make sure
that you have someone on your team at the trade show
who can step in if something goes totally wrong.
Learn some troubleshooting tricks. Be
prepared for problems and technical issues and learn
how to fix them ahead of time. For example, if your
touchscreen isn’t working, unplug both the power
cord and the USB and plug them back in.
About half of the largest 200 shows in the
U.S. currently take place in just three
cities: Las Vegas, Chicago, and Orlando. If
you are traveling far from home for a trade
show, make sure you are fully prepared and
have packed, shipped, or ordered every piece
of AV equipment you will need for your
Jordan is the
Digital Marketing Manager for
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