Trade show marketers have a wide
variety of needs. The company size, show size, booth function,
and many other factors determine the needs for each exhibitor.
A “one size fits all” approach will
not consistently deliver quality results.
Make sure you know the value of
working with exhibit designers who can help you strategically
craft a unique and effective exhibit for your shows.
you work with exhibit designers you employ a team of marketing
experts, helping you identify your product’s value proposition
and communicate that value through strategic design.
Custom exhibit design allows you to highlight
your product’s strengths, creating an attendee
experience that makes a lasting impression. Custom exhibit
design allows you to craft the customer journey as attendees
move through your exhibit.
Too many exhibitors wander into a
show without any defined goals or objectives. Your trade show
marketing partner will help you create
measurable goals and will align interactive design
elements to specifically accomplish them.
2. Finding The Right Solution
When you work with booth builders,
its your job to find a pre-constructed design that fits your
needs. Even after hours of searching through various catalogs,
you still can’t know that you’ve found the best solution
for your needs.
When you work with exhibit
designers, the best solution comes to you. The solution is
crafted to your needs which will drive
3. Product Centered vs
Structure Centered Design
When your potential clients are
walking a show floor filled with hundreds of exhibitors, the
worst thing you can do is blend into the crowd with a “cookie
cutter” booth build.
Not only will an unique look help
shape an impactful
brand experience, but simply put – it will help you
stand out, which is an invaluable component that can’t be