Tradeshow and Exhibit Thoughtleaders
I have had the opportunity of working with and learning from you on a
variety of projects for several years when you were with American
How many years were you at American Express?
to 24 years. It was a great run with a great company and I can look back
at all the wonderful associations, experiences and how I was able to
What were your primary responsibilities at American Express ?
Gordon: On the average, how many events did you help manage per year?
It varied but as many as 20-25 trade shows, sponsorships and events,
annually. During that time, I managed events all over the US and
globally including such
Gordon: What did you enjoy most about your position?
John: I enjoyed working with the terrific people at Amex
all across the globe and collaborating on many very major and successful
events. We moved the needle on turning
Gordon: What role did sponsorships play in your event marketing program?
They were an important part of our overall
event marketing strategy. We used them to raise our visibility in the
market place, to support product launches, to generate
Gordon: After 24 years with American Express, why did you decide to set up the Zeltin Consulting Group?
had been thinking about this for a long time. The independence, the
opportunity to build something from scratch and use my event marketing
expertise and experience
are the primary services that you provide your clients?
Gordon: John. Thank you for
providing our subscribers with just a few of the reasons why you were
invited to be a Tradeshow and Event Thoughtleader and that many of our