Tradeshow and Exhibit Thoughtleaders
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Glenna Martin's Profile



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Glenna Martin is the graphic design manager at Classic Exhibits Inc. She has designed graphics for the tradeshow industry for the last 9 years. 

Glenna grew up in Eastern Kentucky and started dabbling in web design at fourteen. Her love of art combined with technology drove her to pursue graphic design. She was one of those annoying people who always knew what they wanted to be when they grew up. In 2004, she graduated with a Bachelor of Fine Arts with an emphasis in graphic design and almost immediately started working for an ad agency in Berea, Kentucky. It was the perfect position: no project was too large or too small and she got to delve into the software headfirst. She quickly picked up the ins and outs of the full Adobe Creative Suite, and the on-the-job training was perfect for further developing the skills that she learned in school. As an added bonus, being the only designer on staff meant that she got experience in every facet of graphic design such as traditional identity design, hand illustrating signage, building websites, creating email blasts, and designing print pieces all while working with a wide range of businesses.

It wasnít long before the agency she worked for broke into the trade show industry by designing identity materials and trade show graphics for Classic Exhibits Inc. This was back when tension fabric was still a cutting-edge new material and not yet the industry standard. Since then, she has worked in some capacity on nearly every piece of Classic branded material that has been created: from hanging ivy on their EXHIBITOR booth in 2007 to the cheesy Aeroman and Kevio campaigns. Her skills and creativity have grown with Classicís success.

In 2010, she switched direction and started doing graphic design for a large newspaper, but maintained her relationship with Classic in a freelance capacity. While at the newspaper, she further developed her skills in Photoshop, InDesign, and Illustrator while learning more about color theory and optimizing files for offset print. Designing exclusively for print didnít have the same creative appeal for her as trade shows so in mid-2013 when the opportunity to join Classic and Exhibits NW as their graphic design manager presented itself, she was thrilled to jump back in.