If you want people to read your product and service information and
yet want to reduce the amount of paper you bring to a trade show, QR
codes may be your answer.
Quick Response or QR codes are
that weird looking box found in the lower right hand corner of a product
label. With an app on a Smartphone or tablet, the user has instant
access to company or product information. In a recent projection by US-
by the year 2015 the number of Smartphones and
media tablets worldwide will exceed one billion.
the exhibitor looking to provide more information with a greater chance
that it will be kept and reviewed, QR codes are the way to go. QR codes
are similar in nature to bar codes that retailers use to identify the
product, price, SKU, etc. The key difference is that a QR code is two
dimensional which means it holds considerably more information. And the
good news to exhibitors both large and small is that any business can
easily generate their unique QR codes through the use of a QR
Creating the code is generally free. It begins with your search of the
internet for a generator such as KAYAY.
QR Ttuff, or
Google QR generator and sees the number of sites available.
Once you have found a generator, customizing a QR code is a relatively
you start you need to consider how the QR code will be used. Do you want
your customers to be directed to a certain page on your web-site, given
contact information or receive a text about a specific product
using a generator, you can create the QR code that works in your
situation. Some generators allow you to customize your QR code with
color and format. You can place your QR code on specific products,
informational graphics or on your literature and business card.
The more places the better.
you are engaged in a conversation with a visitor rather than offering
them a brochure you can suggest they scan your QR code onto their
can offer additional customer service for the visitor who does not have
a QR code reader installed? In your pre-show invitations, let your
prospects know what you will be offering at the show and that the
information will be available through QR codes. Then give them the URLís
for the apps that they can download. Some of the more popular reader
apps are Red Laser,
Barcode Scanner, and
they have arrived at your booth without the appropriate app then you can
help them find the right download for their device in a matter of
are some who say QR codes are already passť and the marketplace is
heading towards a need for more information that what QRís can
provide. While there is truth to this premise and technology
continues to improve at break-neck speed, specific visual cues such as
we see in a QR code remain an important means of exchanging data and
linking to virtual locations.
For the exhibitor looking
to add value to their trade show investment, QR technology and the
benefit of having an increased exposure to information, at very
little cost, leaves the decision to take the plunge a no-brainer.