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Adjusting to a Shrinking Booth Size

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What do you do when your exhibition budget gets slashed?

After a moment of panic, take a careful look at your overall budget to see where the money is being spent. The item that will quickly grab your attention is the cost of renting
the exhibit space. As this usually takes up nearly a third of your financial allocation, it becomes the first place to look for cost savings. But, simply reducing the size of your
exhibit comes with some challenges. 

 Letís look at each in turn 

In times of fiscal restraint booth size is just one place where budgets can be trimmed. Look beyond size and you will find many more places where you can find savings. But if you shrink
your booth size, do it with your eyes wide open and implement the change intelligently. 

© 2011 by Barry Siskind