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Barry Siskind's Profile
by Gordon Nary

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Barry Siskind, President of International Training and Management Company, is one of North America’s most sought after consultants and speakers and an internationally recognized trade and consumer show expert.

Barry founded International Training and Management Company in 1983 when he realized the need for a sales and marketing company that could provide solutions for clients who exhibit both domestically and internationally.   Barry has forged joint ventures with several other training companies in Europe, South America and the United States who were looking for the expertise he brings to the trade show arena. 

Over the past twenty-seven years Barry has traveled throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors on their face=to=face marketing challenges. He offers a wide range of products and services to help exhibitors improve their bottom line both on and off the trade show floor. His many services translate to stellar results for his clients.  

Barry’s consults with clients to execute the 5 key components of successful trade show involvement including:

                        1. Show strategy, tactics and promotion

                        2. Design and fabrication of exhibits

                        3. Training of booth personnel

                        4. The generation and follow-up of sales leads

                        5.  Evaluating results 

Each year, Barry delivers over 100 keynotes, workshops and seminars around the world. In addition to clients in North America, Barry has worked with exhibitors in Sao Paulo, Brazil, Bogotá, Columbia, Lisbon, Portugal, Bangkok, Thailand, Moscow, Russia, Zagreb, Croatia, and Quito, Ecuador. 

Some of his international trade events include UFI in Moscow, UFI in Croatia, Confexpo in Portugal, Confexpo in Spain, ExpoSystems in Sao Paulo and AITT in Bangkok. Barry is also a regular speaker at  The Exhibitors Show in Las Vegas. 

Barry works one on one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluate results.   His dynamic style has earned him a listing in Canada's Who's Who and he has had guest appearances on various Canadian television shows. Barry is also North America's foremost trade and consumer show expert, who has traveled throughout the world, providing exhibitor education programs and networking seminars throughout the past 20 yea

Barry is an active member of the Canadian Association of Exposition Management (CAEM) where he sits on the Canadian Event Audit Advisory Council. As a member of The Centre for Exhibition Industry Research (CEIR) , Barry has developed eleven of their Guru reports and just completed a series on the Government Exhibitor. He also sits on their research committee.

Barry is a member of the Board of Directors of The Center for Exhibitor and Event Marketing (ICEEM) as Secretary/Treasurer, and sits on the education committee.  A member of the International Association of Exhibitions and Events (IAEE), Barry also sits on their display standards committee. 

As a business author, Barry Siskind has written seven best-selling books including Grabbing Success by the Horns and Powerful Exhibit Marketing now in its 5th printing.  He has also written over 500 original trade articles and reports for industry publications, newsletters and websites as well as several white papers on Exhibiting Excellence. His monthly articles appear in over 22 publications worldwide 

The Centre for Exhibition Industry Research has designated him as one of their distinguished industry gurus. He is certificated at the practitioners level from the Neuro-linguistic Institute Barry is the Community Manager of UFILive, a blog for the global exhibit association, UFI 

In 2006 Barry was the recipient of Canadian Exposition Industry Lifetime Achievement Award in recognition of 20 years of outstanding achievements in furthering the professionalism of the Canadian Exposition industry .His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who. 

Gordon Nary is Editor of Tradeshow and Exhibit Thoughtleaders Journal;


© 2013 by Gordon Nary